The local legend

Jeffro Beers

A local legend who happens to be an incompetent idiot

Meet the legend
Jeffro Beers featured photo
Jeffro Beers · Local legend

The legend

Big legend.
Questionable execution.

Jeffro does things his own way. If it moves, tie it down. If it won’t move, get the truck. Rope, Dawg, a cold beer, and questionable judgment usually take care of the rest. That’s about everything Jeffro needs to get through the day—and possibly ruin somebody else’s.

Man, dog, and truck

Big Brother

Dickie

Dickie Beers is Jeffro’s brother, which means he gets blamed for plenty of ideas he may or may not have actually had. Jeffro swears Dickie can fix almost anything—the trick is finding him before Jeffro decides to fix it himself. Dickie comes and goes when he pleases. Sometimes he helps, sometimes he makes things worse, and most of the time Jeffro just points off in the distance and says, “Dickie’s around.” Everybody knows he’s out there somewhere. Where he’s been, what he’s doing, and when he’ll be back depends entirely on who you ask.

Jeffro's Dog

Dawg

Dawg has seen every bad idea, every broken truck, every questionable repair, and every beer-fueled plan Jeffro has ever had. Somehow, he keeps coming back. Loyal to a fault, Dawg sticks close because leaving Jeffro unsupervised just doesn’t seem responsible. He’s the first one in the truck, the last one to complain, and usually the only one who understands how bad the plan really is. If Jeffro is the legend, Dawg is the witness—and if he could talk, he could probably clear up a whole lot of stories.

Dog pulling a rescue toboggan

Sightings

The legend
is out there.

Jeffro’s been spotted again. Nobody knows what he’s doing, nobody knows why he’s doing it, and somehow everybody wants to watch. Some men leave footprints. Jeffro leaves beer cans, bad decisions, and witnesses. He’s out there somewhere—drinking, fixing, breaking, helping, and making absolutely sure somebody has a story to tell. Nobody really goes looking for Jeffro. You just happen to catch him doing something stupid and realize you’ve got a front-row seat. Where there’s beer, noise, mud, bad ideas, and one guy way too confident in the plan, there’s a decent chance Jeffro’s nearby. He may be hard to find, but he has a remarkable talent for being seen doing exactly the wrong thing at exactly the right time. Some people collect memories. Around here, people collect Jeffro sightings.

Jeffro facts

The short version

The Legend of Bold Lettering Beers Legend status: local